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Always something new

Veterinary practices are hungry for every small piece of information, how to integrate effective management elements to the daily clinical routine. Following bits of advice from books, seminars, webinars, blogs, and podcasts, owners are desperate to measure the performance and calculate hundreds of numbers and indicators. A practising veterinarian can get lost pretty easy among all the detailed, high-tech reports, a current PMS' can offer.

Most of the veterinary professionals are competent and trained to set up a medical hypothesis and perform all necessary tests to confirm, or reject it, with the nearly scientific level of expertise. But, how many of them can tell, in short, what makes them unique at the market? What are the founder’s dreams and visions, how the hospital, or practice would look like in next five years?

Recent trends in veterinary business justify the data analysis necessity, even in the smallest, two veterinarians bucolic practice. The outcomes often inspire team leaders to react instantly and correct the most visible defects. That is what makes business tools reasonable, with concrete and tangible results. Completely rational. Doubts and hesitations appear when business people start to talk about mission statements, visions and strategy execution not ending with personalized KPIs creation.

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How to change

Is this a key focus for the veterinary profession? What if this kind of sophisticated management methods were reserved for corporations with turnover above a 100M? Is it a silent laugh what can be heard from the white-collars?

There are only two options, how the veterinary professional can respond to this challenge.

  • To ignore industry change and believe the current business model would work as is. In some special occasions devising a timid compromise,
  • Adopt and adapt one of many business tools that help to understand practice challenges, formulate its strategy, and achieve desired outcomes.